Danepak has extended its reach from bacon and fresh pork cuts into sausages for the first time. Two lines traditional pork and pork and bacon have gone into Tesco, The Co-operative and Somerfield (rsp: £3 for a 475g pack of 10).
Danepak takes to the small screen this week with a £1m TV ad campaign aimed at highlighting the convenience of its Rapid Rashers microwavable bacon.
Starting on Monday (February 25), the commercial features an early morning race between a young...
...IT'S GOOD TO LISTEN
Listening to the consumer is the key to developing the success of Danepak, and this includes going beyond simple innovations with packs and joints, says Jim Moseley, sales and marketing director of Tulip International...
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