Danepak has launched a two four-week national on-pack promotion in a bid to boost bacon sales. It has teamed up with Weightwatchers to target healthy consumers with its Lean & Low product. Consumers can get a Weightwatchers registration voucher worth up to £9, a £3 gift voucher, and 50p off their next bacon purchase. Danepak is also targeting empty nesters' with a money back guarantee on Classic Dry Cure bacon. It believes the pre-Christmas period presents a key opportunity to lift bacon sales. {{P&P }}

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