Danish bacon brands dominate the British market, according to TNS.

Though branded bacon is still losing ground to own label, a drive to extend the Danepak offer has seen it rise to the top of the sales rankings [52 w/e 13 August], closely followed by sister brand Tulip. This was due to wider distribution and strong promotion through extra value packs, said Tulip brand development manager Fiona Clayton, who promised new lines and packaging next year.