Danish Bacon is teaming up with supermarkets, independent retailers and butchers in a major promotional drive this spring. The Dream Ticket' promotion is based on the "irresistibility" of sizzling Danish bacon and follows on from its current £1m TV campaign. Around six million special packs will be hitting chiller cabinets throughout Britain, each giving details of prizes to be won and how to enter. Consumers will be able to ring a special number that appears on entry coupons and PoS material. They then have to try and identify six sounds to be entered into a draw for the prize of their choice. Prizes up for grabs include a fortnight in South Africa and a cookery course in France. {{P&P }}

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