Fruit cider specialist Brothers Cider is launching its first mainstream purely apple cider. Bittersweet Apple Cider (rsp: £1.70-80) rolls into Morrisons this week, followed by other multiples later this spring.

A pure apple flavour marks a departure for the Somerset company, which has previously focused on fruit-flavoured ciders.

Brothers will support its brands with a TV spend of £2.75m for this year double last year's spend. The new offering (5.5% abv) comes in 500ml bottles and packs of 10 250ml bottles (rsp: £5-£7).