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Direct Seafoods has launched a new campaign aimed at increasing consumption of under-utilised species of fish from local fishermen. Through its Coastal Fish campaign, Direct a wholly-owned subsidiary of Bidvest Group will promote fish such as pouting, whiting and dab to its wholesale customers.
Beans on toast are taking a back seat as shoppers roll back the years with an old-fashioned alternative: herring roe. Sales of the fish at Waitrose are up 39% over the equivalent period last year.
Jamie Oliver has expanded his commercial empire into the frozen fish category with the launch of a 12-strong portfolio co-branded with Young s.
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