The company wants to replicate the success of its canned tomatoes, which grew 115% last year according to The Grocer Top Products Survey 2003. The aim is to build turnover to £50m by 2007. On shelf in Tesco, the six sauces have an rsp of £1.49 and include a Carbonara recipe, as well as five tomato-based variants featuring chilli and garlic, mixed peppers, olive, basil and green pesto or mascarpone.
The 375g pastas are priced at £1.49 for Campanelle, Torchietti and Garganelli varieties, with Lasagne at £1.29.
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