Del Monte Beverages is aiming to heat up the soft drinks category with its first special edition juice blend.
Winter Warmer is a blend of apple, plum, lemon and cinnamon, which can be gently heated to create a mulled wine-style drink.
On shelf from this month, the newcomer (rsp: £1.19) will mark the start of a rolling programme of limited edition blends under the Del Monte banner.
Each new offering will get its debut in line with seasonal changes and will remain on sale for about six months. The company will also aim to keep innovation going with a “quirky novelty” each time.
Jackie Harold, product group manager, said the aim was to extend the traditional usage for juices away from breakfast.
“These products will increase visibility and prompt purchase within the ambient juice fixture by bringing something completely new to the category.