Del Monte has defended its decision to put wrappers on single bananas following criticism from environmental campaigners.

The company says the plastic wrappers on single bananas on sale at forecourts and c-stores include ‘controlled ripening technology’ that extends the fruit’s shelf life by up to six days.

The wrappers, it argues, are therefore more environmentally sound than bananas without wrappers that might be otherwise thrown away.

“The new packaging is designed to provide significant carbon savings by reducing the amount of waste going to landfill,” said UK managing director James Harvey. “It is a great product and consumer feedback shows a market taste benefit too.”

But environmental campaigners have criticised the move, which Gary Porter of the Local Government Association described as “a backwards step”.

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PepsiCo admits slow packaging progress (22 January 2011)
Saturday Essay: We need to engage public in green agenda (13 November 2010)