Cirio Del Monte is to round off a summer of advertising activity behind its brands with a £250,000 poster campaign for the World Fruits juice range.
Giant 48-sheet posters go up from tomorrow across London and the south-east, carrying a Broaden Your Horizons!' theme.
Rod Groundes-Peace, head of marketing at Del Monte, said: "The posters will boost awareness of Del Monte World Fruits by keeping the products at the forefront of consumers' minds while they are out and about doing their shopping."
The range is available in four exotic flavours ­ New Zealand Kiwi Fruit, Peruvian Star Fruit, Costa Rican Banana and Indian Mango & Papaya.