Goats milk specialist Delamere Dairy has redesigned the packaging for its range and introduced new lines as part of a major marketing push.

T he yellow daisy of the corporate logo is now more prominent to improve on-shelf visibility and boost recognition of the Delamere brand. The redesign is also said to "emphasise the freshness and quality" of the range, and all the new packaging is recyclable.

Delamere has also developed new Continental cheeses, while new flavours and pot sizes have been added to yoghurts.

A trade and consumer PR campaign will include advertising, on-pack promotions, competitions and direct customer mailings.

Delamere will also be launching a website to improve accessibility and include more health information on goats milk.

Delamere made the moves on the back of increasing consumer interest in goats milk products, according to the company .

Topics