Bakemark has turned Rolo
and Toffee Crisp into even more of a mouthful.
It is teaming up with the Nestlé confectionery brands to produce branded ring doughnuts for in-store bakeries.
Rolo doughnuts are filled with toffee sauce and topped with chocolate icing and toffee pieces. Toffee Crisp versions have toffee sauce, chocolate icing and crispies. Both are supplied frozen and just need to be thawed before serving.
Head of marketing Vera Malhotra said value-added doughnuts were a growth area. "The new additions combine two key market drivers - established consumer brands for instant appeal and exceptional quality doughnuts that attract customers back time and again."