Denise Dewar has been named marketing director for Whyte & Mackay.

Dewar has 15 years' experience in the drinks industry and most recently consulted on high profile brands such as Heineken, and Freixenet. She also held global roles at Brown-Forman, and was marketing director for Jack Daniel's.

At Whyte & Mackay she will have an active role in the marketing of Cockspur rum and VnC Cocktails within the UK. "I am relishing the challenge of how I can continue to develop the company's exciting marketing and PR platforms," she said.