Diageo is launching a new Easter campaign that for the first time will focus on its whole spirits portfolio rather than individual brands.

The £4m Perfect Easter, Perfect Choice campaign created by the new customer marketing division set up by Diageo nine months ago will include sheet ads and front-of-store pallets. It will also focus heavily on PoS, as well as gift packs and prize giveaways.

Its brands will feature together across the marketing materials, with an above-the-line push accounting for £2.6m of the spend.

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