Guinness has made a new foray into lager with the latest extension to its iconic stout brand.
Guinness Black Lager reached bars in Northern Ireland over the weekend, as the drinks giant attempts to lure new drinkers to the brand.
The dark-toned, 4.5% abv lager could then be trialled in the mainland Britain.
“You can probably count on the fingers of one hand the big breakthroughs in innovation in beer generally and Guinness has made some of the big ones,” global brand director Brian Duffy told the Sunday Times.
“There have been some that failed, but that’s the nature of the beast.”
Guinness dropped the ill-fated Enigma lager from its portfolio in 2002.
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