Diageo is reportedly interested in making a bid for Swedish vodka brand Absolut.

Paul Walsh, chief executive of Diageo, has recently expressed an interest in making an approach despite competition issues, according to reports in the Independent.

Earlier this month, Andreas Gembler, chief executive of Bacardi, told the Financial Times that Bacardi would be interested in Absolut. “Of the few global brands that are really left to acquire, V&S - and in particular Absolut - obviously represents a jewel for a company like ours," he said.