Diageo is to spend $157m launching its new Smirnoff logo Stateside.

The launch will be backed by a national “Neat” campaign from October - advertising the original Smirnoff vodka as a drink which can be enjoyed by itself.

Smirnoff brand director at Diageo, Sharon Lichten, said: “We recognised the need to update the Smirnoff image to make a contemporary statement about our portfolio of quality products.”

The logo will feature on the newly designed bottles of Smirnoff vodka, Smirnoff Ice vodka and the flavoured vodka Smirnoff Twist.