Diet Tango has received a vibrant makeover to strengthen its appeal among 12 to 17-year-olds, the core consumers of the drink.
On shelves from the end of this month, the cans and bottles carry updated graphics of fruit exploding, designed to communicate the powerful flavour. Much larger letters push the low-calorie message.
“Diet carbonates tend to be packaged in neutral packaging, but new look Diet Tango is fun and vibrant,” said Britvic carbonates controller Adrian Troy.