The FSA has been blasted over its response to last year's Irish pork dioxin scare - in a review commissioned by the FSA itself.

The external perception of the FSA timeliness and speed of response was far from positive, said the review by Steelhenge, a crisis management and business continuity consultancy. "In the 'early stages' of the incident 75% of stakeholders viewed the quality and timeliness of information from the FSA as inadequate, ambiguous and/or late," it said.

Criticism was levelled at the agency for the quality of the media information disseminated during the incident last December.

Stakeholders claimed the messages were too technical, ambiguous and that they gave conflicting advice. They also claimed FSA communication with government "was erratic, lacked coherence and was inconsistent".

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