Available in stores from this
month at 65p, the 60g snack combines five mature Cheddar sticks with Branston Mustard Pickle dip. It will sit alongside the brand’s Lunch Pack, which consists of slices of cheese with Jacob’s Cream Crackers and Branston Pickle, which is also targeted at adults.
Next month, the company is also relaunching Cathedral City sliced and grated cheeses in resealable packaging. A £5m marketing campaign, including a ‘See It, Want It’ TV ad, will support the brand as ‘the nation’s favourite Cheddar’.