Direct Seafoods’ campaign to get consumers to expand their fish repertoire has attracted 1,358 chefs within three months of launch.

Direct - the UK’s biggest supplier of fresh fish to the catering industry - launched its Coastal Fish campaign in September. It commits Direct to buying the entire catch from selected coastal fishermen and helps chefs and caterers to introduce different varieties of fish into their menus.

136 UK fishing vessels have signed up to the Coastal Fish push to date.