Aldi Christmas Ad

Aldi introduces the character of ‘Kevin the Carrot’ in its Christmas TV ad.

The ad (below) shows Kevin surviving a treacherous journey across a dining room table - narrowly missing out on being squashed by Aldi potatoes and frozen by champagne - to fulfil his dream of meeting Santa.

The ad ends with the Aldi strapline ‘Everyday amazing’ and encourages viewers to tweet using the hashtage #kevinthecarrot.