Poundworld has targeted 350 stores by 2015 after it opened its 200th store, in Newbury, this week.

Trading director Chris Edwards Jr said he was “delighted to have reached the milestone”, and that Poundworld, along with its smaller format Poundworld Express and sister fascia Discount UK, was serving 1.5 million shoppers per week.

Poundworld’s wholesale website, launched earlier this year, was another example of its “positive growth”, he added.