Mediterranean-style cheese brand Discover is extending its range with the introduction of three new products: Tomini, Creamy Blue, and Mozzarella Slices.
Tomini is a mild creamy cheese which has been marinated in oil and infused with Italian herbs or Peperoncino to create Tomini with Herbs and Tomini with Chilli (rsp: £1.89).
Creamy Blue (rsp: £1.39) has a subtle, milder flavour than traditional blue cheese and is aimed at a younger audience. Mozzarella Slices combines the benefits of both fresh mozzarella and the longer lasting yellow mozzarella (rsp: £1.80).
Brand manager Mick Evans said: “We feel these new products will broaden the brand’s appeal.”
The launch is being supported by a PR campaign, and by advertorials in She magazine.