Disney is to support its Cars product range with a new loyalty programme.

Running from March to July, Cars: Fuel Your Fun will offer shoppers who buy Cars products a code to unlock online content such as mini-games. Licensees taking part include George at Asda and F&F at Tesco, which make Cars clothing.

It will be backed with social media and ads, while stores including Tesco, Asda and Sainsbury’s will run in-store and online activity.