Jackson Wine Estates International is appealing to canine lovers with the launch of its Dog House range of Australian wines into the UK.
The range - which has been launched in association with the UK’s dog welfare charity, Dogs Trust - offers four wines all named after beloved pets of the winemaking team.
Cassie’s Cab, Sid’s Shiraz, Carl’s Chard and Robbie’s Rosé are all aimed at the multiple grocers sector, priced at £4.99.
Peter Ferguson, Jackson’s European sales manager, said: “When there is a huge selection of wines, consumers can easily recognise these light-hearted animal labels. People can identify with ‘critter brands!’”