The long awaited Department of Health 5 a Day logo is set to be unveiled next week.
The DoH describes the logo as a trusted and reassuring symbol'. It will be used only on fruit and vegetable products without added fat, salt or sugars, applying to fresh, chilled, frozen, canned and dried products, as well as 100% fruit and veg juice.
However, most retailers have already launched their own symbol and remain sceptical, and there will also be an admin fee for anyone using the logo.