Dolmio has teamed up with Woman magazine to launch a campaign aimed at helping mums look after their families' health and fitness.
The Dolmio Healthy Family Challenge, which forms part of a £12m investment behind the Mars brand this year, kicks off at the end of this month. It includes a series of articles over the next six months in Woman giving advice and tips on a healthier lifestyle. Consumers can also log on to the Dolmio website where TV fitness expert Nicki Waterman and nutritionist Fiona Hunter will offer healthy living tips.
Sales of Dolmio, which has been reformulated to boost its health credentials, rose 3.2% to £118m last year, twice that of nearest rival Knorr [Nielsen 52 w/e 6 Oct 2007].