Lever Brothers is aiming to position Domestos "as part of the whole family" with a mailshot to mothers with young kids timed to coincide with the school holidays. A Domestos A-Z wallchart of home activities during the summer holidays will be mailed to 1.4 million mothers of kids aged 4-7. Another 500,000 copies of the poster Great Days Out in the Home, The A-Z of Indoor Adventures' will run as an insert in the Evening Standard and will support a TV, press and PR campaign. A Lever Brothers spokesman said that this initiative ­ through agency MWL ­ "promotes the role Domestos plays in creating a safe environment in which kids can play". {{P&P }}

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