Kevin Doran has been named head of operations at Dutch fruit and vegetable specialist The Greenery UK.
Doran replaces Martin Brown at the The Greenery's UK subsidiary, although Brown will stay until early autumn to assist in the handover.
Doran, who joins The Greenery from Canadian producer Houweling Nurseries, where he was marketing adviser, will be responsible for developing the company's UK business and its category management.
Doran previously worked as senior vice-president of marketing at manufacturer Clearly Canadian Beverage Corporation.
"We appointed Kevin because of his extensive product knowledge and years of experience in the sector," said Leon Bol, director of sales at The Greenery. "We value his knowledge of marketing and branding in the international fruit and vegetable business."
The Greenery, a €1.9bn (£1.5bn) global company, supplies fruit and vegetables to UK supermarkets.