Tryton Foods is adding five new ready meals to its Aunt Bessie’s portfolio with the aim of doubling the £110m brand’s value within 10 years.

From mid-October, the whole Aunt Bessie’s range will benefit from a £3.5m above-the-line marketing spend, set to include new TV ads.

Also out this autumn, Tryton’s new microwaveable and oven-cooked offerings will build on the company’s manufacturing collaboration with own label specialist Headland Foods.

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