Dove hopes to give consumers a warm glow in the winter months with its new tanning moisturiser.
Following in the footsteps of Johnson’s Holiday Skin body lotion, Dove Summer Glow Body Lotion combines moisturisers and a hint of self-tanning agents that it said gave an all-year-round glow - the lotion gradually enhances natural skin colour with each use, leaving a non-streaky glowing tan.
“Dove Summer Glow Body Lotion is a unique formulation which enhances natural skin tone gradually while nourishing the skin,” said Dove brand manager Amy Richards. “Tanning moisturisers are one of the fastest growing segments of the bodycare category. We expect the launch to create further category penetration as well as attracting new users.”
Dove Summer Glow Body Lotion comes in two 250ml variants - fair to normal skin and normal to darker skin - with an rsp of £4.99.