The Tropical cereal bar is made from Fairtrade fruits, including mango, banana and pineapple, Brazil nuts, nuts and crisp rice, and is made without salt or crystal sugar. The Original Butter Enriched Flapjack and Apple & Sultana Flapjack contain Fairtrade fruits and are both made with sugar from Paraguay.
They are available singly (55p for the flapjacks and 65p for the tropical bar) in display boxes or in boxes of five 40g bars (rsp: £1.65 for the flapjacks and £2.19 for the tropical bars).
Clare Marriage, marketing director, said: “At Dove Farm we believe Fairtrade and organic standards are equally important to our customers, who want good-tasting wholesome snacks rather than very high sugar content snacks.”
The product launch coincides with Fairtrade Fortnight, which began this month and will run until March 13.