Dove is to continue its flight towards becoming a giant healthcare brand with another launch. Lever Fabergé's blossoming protegé is starting 2002 with a flurry of activity, with Triple Moisturising Body Wash going into stores from the beginning of next month. A total of £35m has been earmarked to support the brand this year with Lever promising that a Dove product will be advertised on television every single week. Lever announced Dove's first foray into shampoos and conditioners before Christmas and clearly has great plans for the brand. The Dove shower range alone will get £5m backing with the body wash leading the way. Rsp: £2.99 for 250ml or £4.19 for 400ml. Derek Hill, brand activation manager, said: "Eight out of 10 British households have a shower installed but only around 60% of those use shower products, so we see the shower market as a big opportunity for future growth." {{P&P }}

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