Developed with spa operator Re-aqua, with investment from Unilever Ventures, the brand is linked to a new Dove-branded spa in Surrey. The products are also available online. The 39-strong range spans seven skin types - represented by different pack colours - and has frosted packaging with the Dove logo.
"The new brand combines the principles of Dove with the rich indulgences associated with a spa environment," said Richard Seymour, director of packaging designers Seymourpowell.
The ranges are Tranquility for delicate skin; Treasure for fresh faces; Quench for dry, Blessed for normal and Rediscover for 'experienced' skin; Wrapsody for body care and Collectables for faces. Prices reflect the premium positioning and range from £10.00 to £28.00.