Things are hotting up in the cream liqueur category with a cream version of Drambuie set to take on Baileys and Tia Lusso. Drambuie Cream has been two years in development and will be launched in time for Christmas with advertising and sampling support.
Marketing director Patrick Venning said: "The product has the credentials to take the premium position in the cream liqueur category and our price reflects that. It is the only cream liqueur to contain aged Scotch whiskies, blended with single cream and honey." He added that it will be priced at £12.99.
The Drambuie Liqueur company has also approved a series of TV ads for the parent brand, breaking in November.