And Ken Pritchard,account director from multinational brewer Interbrew, will outline how it intends to counter the loss of market share to wine. FWD director general Alan Toft said: "The battle for share-of-throat is now being engaged in earnest. Both sides will be putting out messages to the wholesalers in the audience."
Other presentations include delivered drinks wholesaler Winerite's first conference appearance, with a paper by general manager Luke Murphy, and Andrea Hargrave, buying controller wines and spirits, at Booker Cash & Carry. The conference is at Stratford Manor, Stratford-upon-Avon, on May 7-8.