Americas food specialist Discovery Foods is expanding its repertoire across the barbecue category with a new range of sauces, dressings and marinades.
Two squeezy sauces - Sticky BBQ and Hot ‘n’ Smoky BBQ - will retail at £1.49, targeting consumers who are seeking alternatives to traditional accompaniments for barbecues.
Sweet Chilli & Sesame, Cajun Caesar and Lime, Chilli & Lemongrass dressings, priced at £1.65, are said to offer gobal flavours. Instant Marinades, designed to coat meat or fish immediately, come in Jalapeño & Lime, Chinese Five Spice & Sesame and Roasted Cumin & Coriander variants. Each marinade will sell for £1.85. Marketing director Paul Vita said the sector had smaller brands that delivered little in terms of sales. He claimed retailers would benefit from a well-supported brand that offered a breadth of range and flavours.