Britvic unveiled a national poster campaign for R Whites Cloudy Lemonade this week, in a move that targets people over 30. The Lemonade for Lemon Lovers' poster featuring a lipstick kiss is designed to highlight the product's high lemon content. It will be at 2,200 multiple retailer sites for a two week burst in July, with a second two week burst from August 15. The over 30s market "has enormous untapped potential," said Britvic marketing director Andrew Marsden. "This age group relates to traditional tastes and contemporary associations." {{P&P }}