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Cider brands are taking on beer this summer with a move into case sales . Two of cider's best-known brands are to release cases in time for the peak summer season. Scottish & Newcastle is planning to launch Bulmers Pear cider into...
Bulmers has lost a second senior member of staff to United Biscuits UK. Sarah Heynen, Bulmers marketing controller for beer and cider, has been appointed brand director for McVitie’s core range and Jaffa brands. She will join the company on...
DAB lager is hoping to attract new customers after Surfax took over the distribution and marketing of the beer from Bulmers. The deal, which signifies the first round of cuts at Bulmers, started at the beginning of the year and puts the brew...
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