Demand for low-calorie ‘skinny’ cocktails is helping premium mixer drinks brand Fever-Tree expand its distribution.
The company has won a listing with Tesco for its Naturally Light Tonic and Naturally Light Ginger beer, which contain 50% fewer calories than their regular counterparts. They are available now, alongside Sicilian Lemonade, Tonic Water and Ginger Beer (rsp: £1.69 to £1.72/500ml).
The new listing would help quench the increasing consumer thirst for “great tasting, low-calorie drinks”, said founder Tim Warrillow.
“Skinny cocktails are now a regular feature on drink menus in the States, and it’s beginning to have momentum in the UK,” he added.