Clipper Teas founder Mike Brehme is hoping to shake up the hot beverage market with a new fruit-based hot drink.
Unlike fruit teas, FruitBroo is made from fruit juices, herbs and spices specifically blended to be served hot. Consumers make the drink by adding one or two teaspoons to a mug of hot water.
“At Clipper, I tried to solve the challenge of great-tasting alternatives to tea and coffee with a fruit tea, but I soon realised it was the wrong place to start,” said Brehme.
FruitBroo comes in eight flavours (rsp: £2 to £2.50) and the 100ml bottles make 15 cups. Brehme said he was currently in discussions with the main supermarkets.