AB InBev is taking no chances with the British weather this summer and is launching a digital weather-activated advertising push for Stella Artois Cidre.
The ads, which depict chilled Cidre under a blossoming tree, will only be shown when the weather is fine.
The system uses a real-time weather data plug-in and is connected to screens across the country. It was developed with Posterscope and Liveposter.
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