AB InBev is taking no chances with the British weather this summer and is launching a digital weather-activated advertising push for Stella Artois Cidre.
The ads, which depict chilled Cidre under a blossoming tree, will only be shown when the weather is fine.
The system uses a real-time weather data plug-in and is connected to screens across the country. It was developed with Posterscope and Liveposter.
 Tuesday 29 September at 5pm |
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Craft beer sales over July stood at just 51% of what brands would have expected in a ‘normal year’
![Diageo in article image 2[1]](https://dmrqkbkq8el9i.cloudfront.net/Pictures/100x67//9/1/9/217919_diageoinarticleimage21_992451.jpg)
Diageo has raised its outlook for the first half on the back of a good start to its new financial year, with the US business performing ahead of expectations.
Bigger names in spirits are finally launching 0% spin-offs
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