Carling is kicking off its football sponsorship programme with a new television ad.
The creative, which will air for the first time tomorrow (Sunday, February 29) during coverage of
the Carling Cup final, is part of a £15m investment aimed at linking the lager with football.
Coors Brewers said the ad would spearhead the brand’s football related activity, which also includes sponsorship of the Old Firm derby between Ranger and Celtic.
The execution features an impromptu game of football that starts when a ball is accidentally dropped from a block of flats.
It carries the tagline ‘Carling. Love Football’, which will be used across all Carling’s marketing connected with the beautiful game.