Tropicana has announced a £1.5m budget to back the arrival of its new Smoothies range next month. The forthcoming launch is a joint venture with Müller and will also sport the yogurt giant's logo. The Smoothies are blends of fruit purée, juice and low fat yogurt with added vitamins and minerals. They have a shelf-life of 24 days. Support will include ads in customer magazines, PoS, price and on-pack promotions and will run until October. Tropicana claims the range, which comprises Strawberry, Mixed Berry and Tropical flavours, will grow the Smoothies sector by 400% over the next two years. {{P&P }}