With celebrity-endorsed food so de rigueur, anyone who is anyone is getting in on the act. And that includes the Royals. Reports that Duchess of York Sarah Ferguson is in 'secret' talks with Asda to launch a range of healthy ready meals come as no surprise. The Duchess says the time she spent with a Hull family for an ITV documentary inspired her. "I had to go to the heart of a real family," Fergie was reported as saying, perhaps implying such a stunning plan would not have come to her at the Buckingham Palace dinner table. However, other Royal launches were rumoured to be going through R&D as bogof went to press. Prince Philip is said to be extremely excited about his Clay Pigeon Pie range.