Under the deal Hurley will supply Duchy with organic seasonal meat from her Gloucestershire farm. Organic and rare breed beef, pork and lamb from the farm are currently sold through local farmers' markets and supplied to restaurants.
The co-branded range is due for launch in October, and Duchy is in discussions over listings. "Liz is passionate about healthy, nutritious food and we believe every Duchy Originals Elizabeth Hurley product will epitomise our Good Food Charter," said group CEO Andrew Baker.
Hurley said the partnership with Duchy was a natural fit. "The Prince of Wales is an inspiration to me because of his passionate belief in organic food and farming and his unwavering commitment to help protect and sustain the countryside," she said.