E-commerce has come to the wholesale lamb trade in France and at least some of the sellers are finding it an uncomfortable experience. One supplier of importer product described to The Grocer the first on screen auction of chilled lamb, a bizarre blend of old and new trading cultures. While watching the keyed in offer prices changing, "all downhill immediately", he knew the purchasing supermarket chain had its buyers on the phone at the same time to all the participating suppliers, trying to talk them lower even faster. {{MEAT }}

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