Some Easter eggs have shrunk in size by up to 40% since last year, new research has claimed.

The average price of Easter eggs has dropped by 7% since 2009, but the amount of chocolate in many eggs has decreased by far more, according to a poll by consumer website mysupermarket.co.uk.

“The good news for consumers is that Easter eggs are slightly down in price compared to last year,” said the website’s Jonny Steel.

“The bad news is that some manufacturers are downsizing products.”

He added: “From a healthy eating point of view this may not be a bad thing.”

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