Nestlé retains its hold on the number one spot in the brand chart but is threatened by Cadbury which moves up one place from number three.
Mars is the third confectionery brand in the chart, entering for the first time this year. Outside the top 10, brands such as Terry’s, Toblerone and Ferrero Rocher also contribute to the Easter theme.
The activity for Easter is led by multibuy offers, with numerous displays in-store on gondola ends, floor stacks and side stacks.
Elsewhere in the chart there are a further three new entries - Weetabix, Birds Eye and McCain. Birds Eye and McCain both rely heavily upon multibuy promotions and buy-one-get-one-free offers, while Weetabix also features extra-fill offers and price promotions.
Flash continues to perform well and moves up by one place this week. The brand is particularly strong in Morrisons and Sainsbury and makes good use of gondola-end displays.