Black Tower is targeting young wine consumers with a print ad campaign starting this month.
The veteran German brand is returning to the pages of glossy women's titles in a series of three executions running over the summer.
Aimed at highlighting the wine's affinity with social occasions, each ad is linked to sharing a bottle with friends in a relaxed environment.
Conveying the easy drinking, approachable styles' of the three wines in the Black Tower range is at the heart of the push.